Hong Kong’s iconic harbourfront will be transformed into a playground, bringing you back to your childhood days.
The waterfront stage will showcase four giant inflatable sculptures including Doraemon, Labubu, Sesame Street’s Elmo x KAWS, and McDonald’s Grimace.
Other popular characters joining the event include Netflix’s KPop Demon Hunters, Squid Game, Stranger Things, Snoopy and the Peanuts Gang, as well as Hong Kong’s very own TOLO duck.
So get your cameras ready for some Insta-worthy shots or just come experience the moment.
When: Saturday, October 25 to Saturday, November 1, 2025 (Water Parade Market);
Saturday, November 1, 2pm (Main Water Parade Day)
Location: Victoria Harbour (near the sea just outside Tamar Park and Central & Western District Promenade)
Opening hours: Daily 12pm-10pm for Water Parade Market
Perfect for: Families, iconic character fans, Instagram snappers, tourists and local, anyone seeking a unique and playful experience while in HK
Accessibility: Accessible by bus, ferries, MTR, foot, and wheelchair accessible in most promenade areas
Special activities: The market will feature themed pop-up stores, games, photo zones, mascot appearances
Food & drink: A collaboration with Wine & Dine Festival, offering a selection of food and drink stalls for attendees to enjoy. In addition, there will be playful delights and special pop icon snacks, blending your favorite characters with themed desserts. See the link here for more details.
Tickets: Check the ticketing information here for more details on pricing
Click the official water parade LINK to find out more about the event.
